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Stumpergasse

Ronald Lenz en Daniela Krautsack spraken tijdens de bijeenkomst Nederlandwortdanders/Live #1 Internationaal op 10 april in Den Haag over 'Stumpergasse, a hyper-local entrepreneurs community.'

"We believe that cities should help build citizen engagement ‘infrastructures’ that are interwoven with and supported by the architecture of the built environment. Infrastructures that promote social connectedness, collaboration, entrepreneurship and shared governance. Architecture in the 21st century is not just about building buildings anymore. It’s about building networks.

At the heart of this question we see the skill sets and talents of local professionals as the main catalyst. How to create a community with the right incentives that taps into this often hidden knowledge and expertise and transforms it into a sustainable setup is the central design challenge. Motivational factors to participate include personal representation, new connections, possibility learning & advising, being part of a clear actionable program with short and long term results and potential for new opportunities.

A mid-sized street in downtown Vienna, called Stumpergasse, and an office site of roughly 100 entrepreneurs was selected. A street that connects two city districts and consisting of an eclectic mix of residents living there. The creative industries is heavily represented (advertising agencies, photographers, various film production companies, artist management companies, architects, urban planners, designers, musicians, etc), then consultants (management consultants, real estate consultants), Vienna's most renowned 'model agency', and all sorts of small companies trading goods & services.

It poses as the archetypical city street that does not have the social places that inspires people to meet and connect easily. A core focus of the initiative lies in determining the identity of the street and potentially new ways of expressing entrepreneurial collaborations that might arise. The long term goal is to see how the lesson learned can be implemented in other parts of Vienna.

Opdrachtgever
Vienna’s Chamber of Commerce (Wirtschaftskammer Wien – WKW). WKW has the explicit task of supporting entrepreneurship in Vienna and has done so for decades with successful but mostly traditional programs. An important future strategy for WKW is to map, harness and support - hidden - entrepreneurial potential in Vienna.
WKW’s objective is to find out how hyperlocal communities can create a value chain in order to vitalize the local economy and at the same time empower entrepreneurs in neighborhoods to co-create and co-design their public space. WKW has one goal